Electric Pet Massager Market Outlook: USD 738.5 Million

Electric Pet Massager Market

The electric pet massager market is poised for significant growth over the coming decade. Valued at US$ 373.6 million in 2023, the global market is projected to grow at a CAGR of 6.4% from 2024 to 2034, reaching an estimated US$ 738.5 million by 2034. This growth is fueled by increasing pet adoption rates and rising awareness of the health benefits associated with these devices.

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Analyst Viewpoint

The surge in pet adoption and the growing trend of treating pets as family members are driving the demand for innovative pet care products, including electric pet massagers. These devices offer numerous health benefits, such as relaxing muscles, improving circulation, and reducing stress and anxiety in pets. Market players are capitalizing on these trends by launching professional-grade massagers and investing in product innovation to expand their market share.

Market Introduction

Electric pet massagers are handheld devices designed to deliver therapeutic benefits to pets. Crafted with ergonomic designs and pet-friendly materials, these devices offer gentle vibrations and adjustable intensity levels to cater to pets’ diverse needs. Features like multiple massage nodes and user-friendly controls enhance their appeal, making them a must-have for pet owners seeking to pamper their furry companions.

The benefits of these devices go beyond relaxation, offering tangible health improvements such as reduced muscle stiffness, enhanced mobility for older pets, and faster recovery from injuries. Portable designs further allow pet owners to provide on-the-go relaxation for their pets, adding to the product’s convenience.

Key Market Drivers

1. Surge in Pet Adoption

The rising rates of pet adoption globally are a significant factor driving market growth. Owning a pet is associated with numerous physical and mental health benefits for individuals, such as increased physical activity, companionship, and improved mood.

In the U.S. alone, approximately 2 million dogs and 2.1 million cats are adopted from shelters annually. Millennials, who account for the largest share of pet owners, are particularly inclined toward investing in premium pet care products. The shift from traditional pet ownership to treating pets as family members has led to increased spending on pet wellness products, including electric massagers. In 2022, Americans spent a staggering US$ 136.8 billion on their pets, marking an 11% increase from 2021.

2. Health Benefits Associated with Pet Massagers

Pet massagers offer numerous health benefits, including improved circulation, reduced anxiety, enhanced flexibility, and better sleep quality for pets. Regular massages release endorphins in pets, providing a natural way to alleviate stress and pain. They are especially beneficial for senior pets suffering from arthritis or joint pain, as well as for nervous pets experiencing anxiety.

Moreover, massages help pet owners detect lumps, rashes, or other health issues early, ensuring timely medical intervention. These health benefits are driving the popularity of electric pet massagers as a holistic wellness tool for pets.

Regional Outlook

North America: A Leading Market

North America dominated the electric pet massager market in 2023 and is expected to maintain its lead through 2034. The region’s high pet ownership rates, coupled with a strong emphasis on premium pet care, are driving market growth.

In the U.S., 66% of households (approximately 86.9 million homes) owned pets in 2024, with 97% of pet owners considering their pets as part of the family. This trend of “pet humanization” is boosting the demand for high-quality pet care products, including electric massagers.

Market Trends and Innovations

1. Product Innovations

Manufacturers are focusing on innovation to cater to evolving consumer preferences. Products with features like waterproof capabilities for bath-time use, multi-speed settings for customizable comfort, and portable designs are gaining traction. For example, in December 2020, PADO Inc. launched the PAW WAVE, a high-performance handheld massager designed exclusively for pets, highlighting the trend toward specialized pet care solutions.

2. Shift to Online Distribution

The online segment, including e-commerce websites and company-owned platforms, is emerging as a key distribution channel. Online platforms offer a wide range of options, competitive pricing, and the convenience of home delivery, making them a preferred choice for pet owners.

Competitive Landscape

Key players in the market include PADO Inc., ORIA, Sereficy, BIBIRE, Mutongli, and Feiorn. These companies are focusing on expanding their product portfolios and enhancing product features to meet the growing demand. The competition is further intensified by strategies such as collaborations, partnerships, and investments in R&D.

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Market Segmentation

The electric pet massager market is segmented based on:

• Product Type: Handheld and traditional massagers.

• Product Material: Silicone, Acrylonitrile Butadiene Styrene, Thermoplastic Elastomer, and others.

• End-User: Dogs, cats, and other animals like horses.

• Distribution Channel: Online (e-commerce websites, company-owned websites) and offline (veterinary stores, supermarkets, specialty stores).

• Regions: North America, Europe, Asia Pacific, Middle East & Africa, South America.

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